![]() ![]() Lancôme responded by calling Lugor to apologize. Lugor received supportive comments from other beauty influencers such Abby Roberts, who posted, “I hope they see this and fix it!” On Twitter, skinfluencer Tiara Willis shared her video, stating, “I can let you know firsthand this happens all the time.” Several of Lugor’s followers said that they also used the shade, while commenters on Willis’ Twitter thread shared stories of experiencing discontinuations with shades from other brands. The video went viral, earning over 803,000 views and causing users to call out Lancôme in comments and videos on TikTok and Instagram. But Lugor’s video touched a nerve, sparking online discussion by consumers saying they face ongoing issues with deeper shades being discontinued. Teint Idole, for example, had 28 shades when Nyong’o became brand ambassador, while it has now reached 50. “It reminded me of how I felt when I was younger and all my friends wanted to do makeup, and I was the only person who couldn’t find anything that was my shade,” she said in the TikTok video, noting that she had been excited to find the color years ago after a MAC Cosmetics shade she used had been discontinued.įollowing the game-changing launch of Fenty Beauty in 2017, industry standards for inclusive shade ranges have shifted. With a flawless, natural matte finish the foundation provides 24 hours of humidity and transfer resistant full coverage which is suitable for all skin types (even sensitive skin)Īvailable in 50 different foundation shades with different undertones (warm, neutral, and cool) you’re sure to find a foundation match (and it’s super easy with the E-Shade Finder Tool) Even better – if you’re not 100% happy with the shade you purchased based off your recommendations, we offer free returns of your foundation purchase so if you find your shade is a little off you can always swap it out for a better match.Love being darkskin WOOOHOOOO! YIPPEEEEE makes life SO MUCH MORE CONVENIENT!! YAYYY ♬ original sound – sarah lugor Getting the right foundation shade match is one thing – but what about choosing the right foundation formula? Not all foundations are created equal and each give a different effect or level of coverage… Teint Idole Ultra 24 Hour Long Wear Foundation is the star of our foundation matching tool which isn’t surprising since it’s our best foundation*. The tool makes it easy to see your best foundation shade match and provides two alternative shade recommendations which can be especially helpful if you tend to be a lighter foundation shade in the winter and a darker shade in the summer. Step 3: Once the technology has analyzed your skin tone you will be presented with three recommended foundation shades. For best results Position your face within the frame and slowly spin in a circle while the tool captures your skin tone in every light angle. Once you’ve loaded up the video allow the advanced technology to analyze the skin tone and under tone on your face so you can find your foundation shade match. Step 2: Start the 360° video – a unique selfie video technology. If possible, try to stand near a window as natural light will give the most accurate representation of your skin tone Avoid areas where there is a lot of artificial light, low light, or an over exposed area. Step 1: First and foremost, it’s important to position yourself in an evenly lit area when looking to find your foundation color match. How to Find Your Foundation Color Match with E-Shade Finder Using artificial intelligence and our 360° selfie video our tool helps to give you an accurate foundation shade match recommendation. Our accurate shade finder tool – E-Shade Finder analyzes your skin tone and undertone using a database of over 22,000 different skin tones so you can find your perfect foundation shade. Our Foundation Shade Finder: E-Shade FinderĮ-Shade Finder is our online foundation match finder tool which allows you to find your foundation shade virtually so you can easily find your foundation shade match without having to leave your home or go to a store. ![]() Whether you’re buying a foundation online or want to head in store to purchase without using a tester – you can avoid choosing the wrong shade of foundation by using our new foundation matcher tool E-Shade Finder. The basis of your entire makeup look – the wrong shade of foundation can completely ruin your look and leave your skin looking dull and dreary or give you that dreaded foundation line around your chin. ![]() Finding your perfect foundation shade match isn’t always an easy task – especially if you’re buying online. ![]()
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