Negative associations: anger, frustration, caution, cowardice. Positive associations: sunny, warm, cheerful, attention-grabbing, curiosity, positivity, happiness, joy. YELLOW: the most difficult color for the eye to take in, so it can be overpowering if overused. * dark blue is widespread in corporate designs. * baby blue is evidently used for baby and young children’s products * may be very often found in the government sectors, medicine, sea products and services designs * can cause opposite reactions: it can tranquillize and be cold and depressing at the same time Negative associations: sadness, depression, distance. Positive associations: calmness, confidentiality, dignity, security, stability, trust, authority, conservatism, masculine, peaceful. * dark red, in combination with gray and white, would work nicely for a professional, elegant look.īLUE: as popular and ambiguous in connotations as red. * can show conflicting emotions ranging from blood and war to love and passion * a tool to attract the observer’s attention Negative associations: danger, anger, violence, blood, fire, warfare. Positive associations: passion, adventure, excitement, love, confidence, comfort, warmth. They are formed by mixing a primary color and a secondary color together. *Tertiary Colors are blue-green, yellow-green, yellow-orange, red-orange, red-purple and blue-purple. They are formed by mixing equal amounts of the two primary colors beside them on the color wheel. *Secondary Colors are green, orange and purple. But all other colors on the color wheel are made from them. They cannot be made from any other colors. The most basic colors on the color wheel. *Primary Colors are red, blue and yellow. *Intensity (chroma) is the brightness or dullness of a color. It ranges from white to black on the value scale. *Value is the lightness or darkness of a colour. Have you answered all the questions above? Great, you know where you’re heading up to, then! Now, let us equip you with some tips on how to pick a winning colour combination. Anyway, we’d like to familiarize you with the common connotations each color carries. Of course, there’s a fair share of subjectivity in human feelings. In such a way you’ll easily produce the desired effect. Thus, it’s important to use each colour strategically based on colour psychology. It’s a known fact that different colours in various combinations evoke diverse feelings. How should your infographics affect your readers? The bottom line here is to know your target audience. But you can learn what kind of person could be looking for your infographics on purpose. You cannot know what kind of person would come across your infographics by accident. Of course, it’s impossible to please everyone. Nevertheless, in Japan and India white is a mourning colour. If you go with white, it’ll bring up the right associations in Western cultures. Have you known that the same colour can be perceived differently by different cultures? Let’s say, you have to design an infographic related to bridal branding. The same story happened with the general design guidelines. We’ve already recommended you to do this while writing your content. You must always think of your target audience. Thus, you have to select colors that work with the brand and the company’s mission. Every brand and business uses colors deliberately in their product designs, logos, websites, ad campaigns etc. If the answer is yes, you might want to reinforce the brand with brand colours. Is there a brand standing behind your infographics? Something related to weddings usually wouldn’t do without white and beige. To give you an idea, topics covering nature, renewal energy and eco-friendly policy would be perfectly reflected with a green colour palette. It’s a great idea to associate the colors of your infographic with the theme it covers. You don’t think a Jedi level is needed when it comes to colours? Is it just choosing a few colors that look pleasant together? Well, if you’re ok with a typical mediocre result, stop reading! If you’re willing to create something extraordinary, go on!Īnswer this quick Questionnaire before you start: 1. We are back with our “How to Create Infographics” saga! Today, we’re going to make you a Jedi in colour design.
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